(Close)

Client: Destination BC

The Wild Within
(Social Content Series)

Role: Associate Creative Director, Art Director

The Wild Within was an advertising platform built on a simple truth: when you experience British Columbia, something primal stirs. The landscapes don’t just impress you—they awaken you.

To launch the idea, we sent three of BC’s most prominent artists to corners of the province they had never explored. Immersed in unfamiliar terrain, each artist created an original piece inspired by their journey. We captured these transformations through photography, short films, bringing their stories to life across social channels and inviting audiences to discover the wild within themselves.

01
Illuminated by Nature

Contemporary artist, James Nizam, explored Vancouver’s unique bond to wilderness and created a monumental light sculpture on top of Grouse Mountain to bring it to life.

02
Walking Through Words

Spoken word artist, Shane Koyczan, set out to explore Tofino’s coastal rainforests. While there, he wrote about discovering the power of BC’s nature.

03
Moved by Giants

Marian Bantjes, one of Canada’s most renowned graphic artists known for her intricate patterning, decorative style and often tedious process, embarked on a road trip through BC’s Rocky Mountains. Struck by the contrast of the tiny elements that make up the colossal mountainscapes, she created a collage using thousands of photos from her trip.

Credits

Agency: Camp Pacific
Creative Director: Richard Hadden
Copywriter: David Giovando
Digital Designer: Alex Tench
Producer: Ann Rubenstein
Film: Salazar
Cinematographer: Liam Mitchell
Editor: Ryan Savella
Photography: Kamil Bialous
Photography: Maurice Li
Editorial Writer: Mike Berard